Some people spend a lifetime searching for their voice. Eddy Perlaza was born with one — and from an early age, he knew it was meant to be used.
At just 11 years old, he stood in front of a camera for Ecuador’s leading television network, Ecuavisa, sharing a story that mattered. For many children, it would have been a fleeting moment. For Eddy, it was the beginning of something much bigger. It marked the first chapter in a journey that would take him from journalist to athlete, from advocate to entrepreneur, and ultimately to the founder of one of Canada’s most innovative AI branding companies.
But this is not a story about technology.
It is the story of a young man who recognized the power of a voice — his own and those of others — and made it his mission to ensure they were heard. It is a story of resilience, curiosity, and vision; of seeing opportunities where others saw obstacles; and of building bridges between ideas, people, and possibilities.
Long before artificial intelligence, branding, or entrepreneurship entered the picture, there was a simple belief that would shape everything that followed: every story has value, and every voice deserves an audience.
A Voice at 11. A Career Was Born.
In 2006, a young Eddy Perlaza appeared on Ecuavisa — Ecuador’s most prominent national television network — as part of the Red NNACE (Children and Adolescents Communication Network). The piece he presented explored the deeply human impact of migration: families split by economic necessity, children navigating the weight of a parent’s departure. He was not yet a teenager.
A Champion — More Than Once, More Than Sport.
His journey in Olympic wrestling began at 13, and what followed was not a single triumph but a sustained record of excellence — multiple national championships representing Pichincha province in the freestyle division, 79 kg category. The most celebrated was the gold medal that made the newspapers: not just a win, but confirmation of something those around him had long recognized. Eddy Perlaza simply competed differently. The discipline required to compete at that level — the ability to reset mentally after every loss, to read an opponent in real time — were not sports skills. They were life skills.
“Every time I stepped onto the mat, everything that came before that moment mattered — the preparation, the experience, the hours no one saw. Because once the match begins, anything can change in an instant. Business works the same way. You cannot control the outcome. You can only control how ready you are when the moment arrives.”
— Eddy Perlaza ErazoEcuador’s Delegate. A Voice for Latin America’s Youth.
Alongside sport and media, Eddy represented Ecuador as an official delegate to the Children and Adolescents Summit in El Salvador. There, he was part of the founding of LACVOX — a youth voice organization for Latin America and the Caribbean whose work was distributed through UNICEF’s official regional channel. A teenager from Quito, standing for his country on a continental stage. He had never been interested in small.
A Scholarship. A Degree. And a Community That Made Him.
He earned his place at the Universidad San Francisco de Quito (USFQ) — Ecuador’s most prestigious private university, consistently ranked among the finest institutions in Latin America — through an Ethnic Diversity Scholarship. What followed were years of genuine hard work, lasting friendships, and professors who challenged him to become more than he thought possible. By the time he crossed that stage in his red graduation robes, he had become the first Afro-Ecuadorian student to graduate from USFQ’s Multimedia Journalism degree. It is a milestone he holds not with pride alone, but with deep gratitude for every person who walked that road with him.
Multimedia Journalism Degree
Eddy attended USFQ — Ecuador’s most prestigious private university — on an Ethnic Diversity Scholarship. He graduated from the Multimedia Journalism program as the first Afro-Ecuadorian student to complete that degree — a milestone he carries with deep gratitude. The professors who believed in him, the friends who walked alongside him, and the university that gave him the opportunity shaped who he is today. He doesn’t look back at that chapter as a battle won — he looks back at it as a community that made him.
“I always believed in myself — that was never the question. But I didn’t walk that path alone. My professors, my friends, the university itself were part of every step. And the best part? Knowing that my niece, and other Afro-Ecuadorians, will be able to occupy more of these spaces. That’s what it’s really about.”
— Eddy Perlaza ErazoRecognized. Honored. Covered by the Press.
His work at USFQ did not go unnoticed. At the Premios COCOA — the annual awards ceremony of the College of Communication and Contemporary Arts — Eddy was recognized among the university’s most outstanding students of 2015. The event was covered by the national press. His name — Eddy Perlaza — appeared in print alongside faculty and fellow honorees beneath the headline: “Galardones para los estudiantes destacados.” Outstanding students. He was one of them.
The COCOA Awards are USFQ’s annual recognition for its most exceptional communications students. Eddy was honored at the 2015 ceremony for his work as a student director, multimedia journalist, and audiovisual producer — recognized by the national press and his peers as one of the school’s finest graduates.
Trusted by Global Brands. Chosen on Camera.
Before building a company, Eddy built a career in front of the camera. Drawing on his Multimedia Journalism background and years of on-screen experience, he became a sought-after commercial actor — the kind of talent that international brands turn to when they need more than a face. They need someone who understands communication from the inside out.
From fast food to fuel to television — Eddy brought the same discipline to every set that he brought to the wrestling mat: preparation, focus, and the ability to deliver when it counts. These were not student projects or favors. These were competitive, professional productions where talent had to speak for itself.
Every casting was competitive. The rooms were full of talented people, and nothing was guaranteed. What Eddy brought was preparation and persistence — showing up ready, pursuing every opportunity, and trusting that the work would speak. It did.
From Quito to Millions of Screens Across Latin America.
Among all his productions, one platform stood apart in its reach. Enchufe.tv — Ecuador’s most-watched comedy channel — has grown to nearly 28 million YouTube subscribers and a total social media following exceeding 58 million. Eddy’s appearances, including the widely shared Matrix sketch, placed him in front of audiences across the Spanish-speaking world and affirmed something he had always believed: that stories from Ecuador — told with craft and conviction — could reach anyone, anywhere.
The Full Timeline: One Life, Many Arenas.
Interested in bringing Eddy’s story and insights to your team or event?
Get in touch →Before Canada. The Founder Was Already Building.
Entrepreneurship was never a destination Eddy arrived at — it was a pattern he had been living for years. Before relocating to Canada, he had already founded and operated his own ventures in Ecuador, including Dream On Producciones, an audiovisual production company, and a marketing and communications firm that gave him hands-on experience running teams, managing clients, and delivering creative work at a professional level.
These were not side projects or experiments. They were real businesses, built from the ground up, that sharpened skills no classroom could fully teach: how to pitch, how to deliver, how to lead, and how to keep building when things do not go according to plan. By the time Eddy arrived in Canada, the founder’s instinct was already fully formed. Intelli Brand AI was not a leap into the unknown — it was the next logical step in a journey that had been unfolding for years.
Before the Boom. Long Before the World Was Paying Attention.
Long before artificial intelligence became a headline, a trend, or a talking point in every boardroom, Eddy was already studying it. In the years before ChatGPT, before the mainstream conversation ever began, he was quietly building fluency in a field that would reshape the world — reading, experimenting, and learning the technology from first principles.
By the time the AI wave hit in 2022 and 2023, Eddy was not catching up — he was already ahead. That foundation, built through years of self-directed study before it was fashionable, is what sets his approach apart. He does not talk about AI in the abstract. He designs systems, builds automations, and solves concrete operational challenges for mid-size and large businesses that need results — not another consultant with a slide deck.
“I wasn’t waiting for AI to become a trend before I started taking it seriously. I was already deep in it — building, testing, learning. By the time the world caught up, I had something real to offer. My mission now is to make that knowledge accessible — to demystify AI and show businesses what it can actually do for them.”
— Eddy Perlaza, Founder · Intelli Brand AIThat expertise now translates into something concrete: AI agent design, workflow automation, RAG systems, and tailored AI strategies built for businesses that want to scale intelligently without losing what makes them distinct. Not generic tools applied blindly — but carefully engineered solutions shaped around each organization’s people, processes, and goals.
The Corporation: Built to Last, Built to Scale.
Intelli Brand Solutions AI Corp. is a deliberate architecture — not just an agency, but a holding company with three active pillars, each designed to make AI accessible, human, and genuinely useful for businesses that refuse to be left behind. As Eddy puts it: “We are not building one product. We are building an ecosystem.”
The company was built on a philosophy that sets it apart from the noise: trust first, technology second. Intelli Brand AI approaches every client relationship by leading with what businesses already understand — branding, storytelling, and marketing — and introducing AI automation as a natural extension of that foundation. No pressure. No jargon. No one-size-fits-all solutions pushed onto teams that are not ready for them.
The result is a company that serves businesses across the spectrum — from small and mid-size enterprises navigating their first steps into AI, to larger organizations looking to redesign workflows, automate operations, and build custom intelligent systems from the ground up. Every engagement is shaped around what the client actually needs, not what happens to be trending.
Each pillar serves a distinct purpose within the ecosystem. IB School builds trust and opens conversations through education — workshops, corporate training, and AI leadership programs delivered in Toronto, New York, and Vancouver. Intelli Brand AI translates that trust into execution — branding, web development, digital marketing, and AI implementation tailored to each client. And Aria, currently in development as a SaaS product, will automate the sales intelligence layer entirely — lead scoring, CRM integration, and proposal generation working seamlessly in the background so businesses can focus on what they do best.
The tagline says it simply: Your Brand. Your Pace. Our Intelligence. It is not a marketing slogan. It is a commitment to meeting businesses exactly where they are.
A Vision Rooted in Who He Is.
Eddy Perlaza is an Black Latino immigrant founder operating in one of the world’s most competitive technology markets. He was the first Afro-Ecuadorian to graduate from USFQ’s Multimedia Journalism degree — a milestone he carries with gratitude for everyone who walked that road with him. That experience is not background detail. It shapes every decision he makes about who Intelli Brand AI serves, who it elevates, and what it stands for.
Intelli Brand AI is committed to prioritizing women in technology and underrepresented communities — including Black and Latino entrepreneurs, immigrants, and first-generation founders — across its programs, partnerships, and platform access. The tools of the AI era should not be the exclusive domain of those who were already ahead.
“AI will not replace creative professionals. But professionals who use AI will replace those who don’t. AI is not here to replace — it’s here to optimize. And my mission is to spread that message as widely as possible.”
— Eddy Perlaza, Founder · Intelli Brand AIThe Athlete on Stage.
Today, Eddy brings that same discipline to conference stages, corporate workshops, and brand strategy sessions. Whether advising a startup on scaling with AI or leading intensives through IB School, his message is grounded in something he has lived firsthand: the market rewards those who prepare, persist, and keep showing up — learning from every setback, pursuing every opening, and refusing to mistake a closed door for a final answer.
The boy who appeared on Ecuavisa at 11. The wrestler who earned his titles on the mat. The delegate who stood for Ecuador at a regional summit. The student who graduated with gratitude and broke new ground. The actor trusted by global brands. The storyteller whose work reached millions. The traveler who moved through Chile, Uruguay, and Argentina absorbing every culture along the way. The immigrant who arrived in Toronto and built a corporation from conviction. They are all the same person. And that person is just getting started.
to your stage or team?
From AI strategy to brand leadership to the athlete mindset — Eddy delivers sessions grounded in real experience, real results, and real impact.
